28 Hour Day
Live life with more time and energy.
The gym, the book, the recipe you saved — they're all waiting on one thing: you, rested. 28 Hour Day blocks the doomscroll at bedtime — no willpower required at 2 AM.
Coming to the App Store — join the waitlist.
Be first in line when it ships — founding members lock in a lifetime discount.
No spam. One email when it's live, one reminder before founding pricing closes.
● People who cut screens before bed fall asleep ~30 minutes faster. Every protected night pays out the next day.
The quiet math
How much of your life is scrolling in bed costing you?
Be honest — most nights, how long do you scroll after you're already in bed?
28 Hour Day hands those hours back — and the energy to actually use them.
How it works
Three steps, then your nights run themselves.
Pick your apps and your bedtime
Pick the apps that keep you up. Apple's Screen Time enforces the window — no honor system.
The shield answers 2 AM for you
Reach for a blocked app and you meet your own words instead. Real exception? A 30-minute unlock re-locks itself.
Mornings you actually feel
A ten-second check-in shows what the night gave back. Turns out the best way to get more out of a day was to sleep through part of it.
What's inside
Built for the moment willpower isn't there.
Automatic bedtime blocking
Every night, on schedule. Your app choices never leave your phone.
Streaks, calendar & widget
Protected nights stack up — and week two is when the weird stuff starts: making breakfast, texting back, going to the thing. Blu tracks it all from a home-screen widget.
Grayscale wind-down
One setup and the feed loses its color at bedtime. Putting the phone down gets easier. Color returns when you wake.
Meet Blu
A companion, not a drill sergeant.
No guilt, no streak-shaming, no 5 AM cold-plunge energy. Blu turns up for the good mornings — and on the rough ones, he's just as tired as you are. Tonight is always a fresh start.
Questions
Fair questions, straight answers.
When can I get it?
Soon — it's in the final stretch before App Store release. The waitlist is the fastest way in: you'll get one email the day it ships, and founding members on the list lock in $19.99/year for life. No spam, and you can unsubscribe with one tap.
Can't I just open the app anyway?
Blocking is enforced by Apple's Screen Time system, not by a reminder you can swipe away. There is a deliberate escape hatch — a 30-minute unlock that re-locks itself — because real life has exceptions. The difference is you'll make that choice looking at your own words, not on autopilot.
What does it cost?
28 Hour Day Pro is $29.99/year — about 8¢ a night — with a 7-day free trial, or $5.99/month. Waitlist founding members lock in $19.99/year instead. Subscriptions renew automatically until cancelled in your device Settings, and you can cancel anytime during the trial without being charged.
What happens to my data?
Your nights live on your phone. Which apps you block never leaves your device — Apple's Screen Time design makes that data invisible even to us. An account (email only) backs up your streak and stats so they survive a reinstall, and you can delete the account and its backup from inside the app at any time. No ads, no tracking. Details in the privacy policy.
Does it work with my sleep schedule?
You set your own bedtime and wake time, including schedules that cross midnight and different days of the week. The morning check-in follows your morning, whenever that is.
The version of you with energy isn't a new you. It's just you, after eight hours.
Your first protected night could be soon — join the waitlist.
No spam. One email when it's live, one reminder before founding pricing closes.